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Direct to Consumer Training Seminar
Columbia Winery
Woodinville, WA
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Direct to Consumer Training Seminar
Woodinville Wine Country will be hosting a two day training with the WISE Academy (Wine Industry Sales Education) on April 9 & 10. They will be integrating  last weekends Mystery Shopping Results into this DTC class. We will be sending out the overview of the results next week to all our members.

The two days of training is valued at $800 per person.

Cost to attend $65 and this includes:

Class is 9am - 5pm (8:30 registration and coffee and Pastry)

2 days of training for one person
Boxed Lunch each day
Coffee, light snacks and water

Passport to Woodinville business participants can have two per winery for free.

Questions - email Sandra Lee at sandra@woodinvillewinecountry.com

Course details:

Day 1: 7 Secrets of Professional Selling
This training is a deeper dive into what it takes to be a successful tasting room professional - understanding what makes great service and hospitality as well as natural, helpful sales. Attendees will cover the '7 Secrets of Professional Selling' and learn the best practices and standards with tools they need to create the kinds of positive guest experiences that lead to long term relationships and, ultimately, increased sales. This will be a full day of training with pre-work of mystery shopping prior to the training, which will be discussed to highlight best practices as seen by our peers and a review of lessons learned.

Day 2: Advanced Sales Training
This training is the next level beyond the '7 Secrets' and the standards reviewed there. Attendees will learn how to master more professional sales skills and deliver superb service. Better service equates to memorable 'WOW' experiences that leads to higher wine and club conversion rates as well as guest satisfaction. This training raises the bar for wine industry sales professionals and takes them beyond the skills of '7 Secrets' to a new, higher level of tasting room service and sales. This will also be a full day of training - attending day 1 is highly recommended but not required for this advanced training.

About WISE Academy
WISE Academy (Wine Industry Sales Education) offers a comprehensive curriculum designed specifically for wine industry professionals. Built from a belief that direct- to-consumer (DTC) results are the key to success in the wine industry, WISE offers the only wine industry education, training and certification program dedicated to DTC sales and marketing. All WISE classes and on-site coaching workshops enhance the expertise of DTC sales and marketing professionals while igniting their passion for producing the kinds of measurable results that lead to winery success.

Our courses and workshops are available in three different levels to meet the needs of everyone in the wine industry - from new industry enthusiasts to seasoned direct sales managers to winery CEOs.

Founded in 2008, the WISE Academy is led by Chairman Lesley P. Berglund, a wine industry DTC pioneer and serial entrepreneur.


Columbia Winery (View)
14030 NE 145th St.
Woodinville, WA 98072
United States



Minimum Age: 21
Kid Friendly: No
Dog Friendly: No
Non-Smoking: Yes!
Wheelchair Accessible: Yes!


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