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AWIS-NCC Winter Workshop: Leadership by Design
Genentech, Inc.
South San Francisco, CA
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Saturday Apr 01, 2017 8:30 AM - Saturday Apr 01, 2017 2:00 PM | $35.00 - $50.00


AWIS-NCC Winter Workshop: Leadership by Design
Do you want to become a successful leader in a fast-paced and rapidly changing work environment? Join us for an interactive workshop on Design Thinking with Christopher Ireland, the coauthor of "Rise of the DEO". Here you will learn a unique perspective on leadership and gain the innovative strategies and skills you need to unleash your inner leader.

Workshop Leader: Christopher Ireland
Christopher Ireland worked for 20 years growing and developing Cheskin, a consultancy focused on product and market design innovation. Under her leadership as CEO, the company expanded into global markets, opened four offices, completed two successful mergers and gained a reputation for top quality performance serving a range of high growth clients including Microsoft, Intel, HP, Motorola, Pepsi and more. Christopher and her partners successfully sold Cheskin late in 2007.

Ms. Ireland has an M.B.A. from the Andersen School of Management (UCLA). She currently teaches graduate design students at California College of the Arts in San Francisco and Continuing Studies students at Stanford University. In 2013, she co-authored Rise of the DEO, (New Riders Press) a book examining contemporary leadership traits. She has lectured extensively on the topics of design, human behavior and corporate leadership.

Workshop Panel
The afternoon panel will be "Learning from Female Leaders" -- the panel will be led by Christopher Ireland and feature Barb Stuckey and Katy Mogal.

Leadership Panelist: Katy Mogal
Katy Mogal is a UX and Design Research leader with 15+ years experience driving innovation, product and brand strategy through a deep understanding human needs and culture.  She is currently Director of UX Research at Fitbit, where she leads a team of strategists, anthropologists and human factors specialists conducting research to inform the design of new products.  Previously she held positions at Jawbone, Logitech and Cheskin.  She received an MBA from the Wharton School, and studied in the DMBA program at California College of the Arts, and currently co-teaches design courses with Christopher at Stanford Continuing Studies.

Leadership Panelist: Barb Stuckey
Barb Stuckey is President & Chief Innovation Officer of Mattson, the countrys most successful food design and development firm. Barb leads the 60 employee-owned company in helping clients identify new business opportunities, formulate the foods and beverages, develop the branding and package design, validate the concepts and products with consumers, and scale them up for commercialization.

Barb is also author of "TASTE: Surprising Stories & Science About Why Food Tastes Good". She teaches the fundamentals of taste to each incoming class at the San Francisco Cooking School. She sits on the board of the Robert Mondavi Institute for Wine & Food Science at UC Davis, and she is a regular contributor to, where she writes about the food industry.  

Pre-registration vs. Walk-ins
Pre-registration is strongly encouraged. Please note that tickets will be available at the door for walk-ins, but for $15 more than the pre-order price. Limited tickets will be available on site for $50 (members) and $65 (non-members) by check only. No refunds.


8:30-9:00       Check in and Breakfast
9:00-9:15       Opening Remarks
9:15-9:45       Intro & Overview of Leadership by Design
9:45-11:00      Positive Passion/GSD, breakout session
11:00-12:00     Social Intelligence/Network Building
12:00-12:45     Networking Lunch
12:45-1:45      Leadership Panel: "Learning from Female Leaders"
1:45-2:00       Closing Remarks


Genentech, Inc. (View)
Room B31-1A, 310 DNA Way
South San Francisco, CA 94080
United States


Education > Business
Education > Workshops

Kid Friendly: No
Dog Friendly: No
Non-Smoking: Yes!
Wheelchair Accessible: Yes!


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