Brent Renken of the Frederick News Post will lead up to 25 reps through the fundamentals. These sessions are NOT market-specific and will help sales reps continue to build their skills in both print and online sales. |
The day's agenda:
Day begins: Rookie VS Veteran (8:30 8:45)
Public Speaking(8:45 10 am)
Personality Dynamics (10 10:30 am)
Gap Planning (10:30 11 am)
New Business Acquisition (11 12:30 pm)
Needs Assessment Game (12:45 1:30 pm) (Lunch)
Bundling Basics (1:30 1:50 pm)
Securing the Agreement (1:50 pm 2:45 pm)
Proposal Strategies (2:45 3:15pm)
Proposal Building Practice (3:15 4pm)
Presentation Practice (4 4:50pm)
Day Ends (5pm)
Open to MDDC members only.
Led by Brent Renken, Advertising & Marketing Director at the Frederick News-Post.
Brent is a multimedia advertising and marketing leader who provides custom digital and traditional needs-based strategies training. He has consulted in more than 20 markets for organizations with properties that include: The Arizona Republic, San Francisco Examiner, Washington Examiner, E.W. Scripps corporate, Arkansas Democrat-Gazette, Richmond Times-Dispatch and The Frederick News-Post.
His dedication to staff training and in-field application of ideas across every business category has assisted in bringing successful concepts to life. He has been a catalyst for environmental change by respectfully collaborating with numerous teams of all experience levels to help them become dynamic and motivated marketers capable of meeting the specific needs of the local marketplace.
With Brent as advertising and marketing director for The Frederick News-Post, the company is bucking industry trends to the tune of double-digit year over year growth through growing controllable revenue in traditional ROP, digital, events, recruitment, pay-for- performance, custom publishing native advertising and other targeted categories.
He believes every product has its place, and that we have moved beyond the single-solution scenarios of the past. While our industry is faced with numerous challenges, no one can deliver the community connection like a local media company, and as such we are still an industry that can grow and win in todays environment. We just have to become true marketers, and more creative and flexible, to meet the needs of those we serve. Brent is always looking for new ideas and approaches. Please reach out if you want to connect via LinkedIn.
|Monday Jun 13, 2016 8:30 AM - Monday Jun 13, 2016 5:00 PM | Free
Frederick News-Post (View)
351 Ballenger Center Drive
Frederick, MD 21703
|Kid Friendly: No|
|Dog Friendly: No|
|Wheelchair Accessible: Yes!|