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How to Get Published Successfully + Pitchapalooza
Changing Hands Phoenix
Phoenix, AZ
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The Book Doctors, a.k.a. Arielle Eckstut and David Henry Sterry, host a step-by-step conference to take writers through the entire publishing process. They remove the smoke and mirrors from the confusing world of publishing to help you find your path to a successfully published book.

According to Eckstut and Sterry, it's the greatest time in history to be a writer. There are more paths to get published now than ever before. But all those options can be mystifying. They'll take you down the three main ways to get published today -- the "Big 5," independent presses, and self-publishing -- to help you decide which is best for you and your book.

A great pitch is one of the most powerful and underestimated tools any writer can have in his or her quest to be successfully published. Whether you're landing an agent and a book deal, self-publishing professionally, getting traction online, attracting media, convincing booksellers to carry your book, or building a following of loyal readers, the perfect pitch is the goose that will lay your golden publishing egg. Eckstut and Sterry show you how to craft a dynamite pitch. And be sure to bring your pitch with you, even if it's far from perfect!

In many ways, it's much harder to find a great agent than it is to write a great book. Between his 15 years as a professional actor and 15 years as a professional writer, David Henry Sterry has convinced over 50 agents to represent him. He calls himself a "Professional Agent Hunter." After being a literary agent for 20 years, Arielle Eckstut gives you the perspective from behind the desk. Using exhaustive research methods, surgically pinpointed query letters, and gentle (but persistent) follow-up techniques, Eckstut and Sterry show you in easy-to-follow steps exactly how to find, approach, and land the literary agent who's right for you.

Choosing the right idea, creating a blockbuster title, putting together a selling proposal or manuscript, understanding ebooks and print-on-demand technology, developing sales, marketing and publicity savvy, and building a platform through social media.

10-5pm: Workshops

   10am-Noon: Part one of workshops, details to be announced
   Noon-1pm: Lunch (included in the price of registration)
   1-2pm: Breakout pitch prep sessions
   2-4pm: Part two of workshops, details to be announced
   4-5pm: Cash bar happy hour at First Draft Book Bar, snacks provided

5-6:30pm: Pitchapalooza


Pitchapalooza is American Idol for books (only kinder and gentler). Twenty writers will be selected at random from among the Publishing Conference attendees to pitch their book. Each writer gets one minute, and only one minute, to convince the judges why their book deserves the judges' attention. At the end, those judges will pick a winner who will receive an introduction to an agent or publisher best suited for his or her book.

From Miami to Portland, from LA to NYC, and many stops along the way, Pitchapaloozas have consistently drawn standing-room-only crowds, press and blog coverage, and the kind of bookstore buzz reserved for celebrity authors. Dozens of writers have gone from talented amateurs to professionally published authors as a result of participating in Pitchapalooza  including Genn Albin, who received a three-book, six-figure deal for her young adult trilogy; Ylonda Gault Caviness, whose memoir was bought by Fox Searchlight and is being turned into a sitcom; and Ayesha Mattu and Nura Maznavi, whose winning pitch spawned not just one published book, but two!

Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, Pitchapalooza is educational and entertaining for one and all. At Pitchapalooza, judges will help you improve your pitch, not just tell you how bad it is. Judges critique everything from idea to style to potential in the marketplace and much, much more. Authors will come away with concrete advice as well as greater understandings of the ins-and-outs of the publishing industry.

Pitchapalooza is open to the public. However, to enter the random drawing and have a chance to be one of twenty writers to pitch your book, you must be a registered conference participant. Members of the public who did not attend the conference cannot enter the drawing.

ARIELLE ECKSTUT and DAVID HENRY STERRY are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published.

Arielle has been a literary agent for over 20 years at The Levine Greenberg Rostan Literary Agency. She is also the author of nine books and the co-founder of the iconic brand, LittleMissMatched.

David is the best-selling author of sixteen books. His first book was translated into ten languages and optioned by HBO and his latest book was featured on the cover of the Sunday New York Times Book Review.

Together, Arielle and David have taught their workshop on how to get published everywhere from Stanford University to Smith College. and have appeared in The New York Times and The Wall Street Journal and on NPR's Morning Edition.
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Changing Hands Phoenix (View)
300 West Camelback Road
Phoenix, AZ 85013
United States


Arts > Literary
Education > Workshops

Kid Friendly: No
Dog Friendly: No
Non-Smoking: Yes!
Wheelchair Accessible: Yes!


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