Embrace Disruption
Cowell Theater- Fort Mason Center
San Francisco, CA
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Embrace Disruption
11:45am: Welcome - Laura Flanders, Grit TV

12:00pm - 12:30pm: Global Wiki/Local Wiki How Mass Collaboration Changes Everything

Wikipedia has demonstrated the capacity of mass collaboration to create enormous value in the creation of intellectual capital on a global scale. Gradually, the Wikipedia team is generating sustainable revenue through community contribution and philanthropy. At the local level, a team of media activists established the Davis Wiki as a new model of crowd-sourcing the sustainable creation of local news and information. Can they help to spread the model to other communities?

Keynote interview with Laura Flanders:
  Zack Exley - Chief Community Officer, Wikimedia Foundation
  Philip Neustrom - Co-Founder, Davis Wiki/Local Wiki

12:30pm - 1:30pm: New Rules, New Markets for Documentary Makers.

Savvy digital media natives are utilizing multi-platform strategies and innovative marketing approaches to smash through previous notions of scarcity around audience and distribution. And new distribution models and infrastructure are providing filmmakers expanding outlets for their content.

Panelists:
  Joaquin Alvarado-Senior Vice President, Digital Innovation-American Public Media
  Cara Mertes - Director, Documentary Film Program, Sundance Institute
  Cathy Henkel - Director/Writer/Producer - The Burning Season

Moderator:
  Jess Search - CEO of Channel 4/BRITDOC and Co-Founder of Shooting People, the online filmmakers network with 35,000 members

1:30pm - 2:00pm: Brown bag lunch in lobby

2:00pm - 2:30pm: Participation, innovation and keeping the web awesome - Mark Surman - Executive Director, Mozilla Foundation

Mozilla uses mass participation to move markets and keep the web open. With Firefox, technologists around the world pitched in to break the browser monopoly and re-spark innovation on the web. Now, Mozilla is encouraging media makers to pitch in too. The plan: 1) grab hold of tools like HTML5 video; 2) create, innovate and reshape cinema, news, etc. and 3) make the web more awesome (and open) as we go.

2:30pm - 3:30pm: The Future of News

Is the sky falling or are we simply in transition to a promising new ecosystem for news? Digital upstarts are delivering access to a vast smorgasbord of content, as old media veterans are adapting new media sensibilities to compete in a crowded marketplace.

Panelists:
  Wendy Hanamura - Vice President, General Manager, Link TV
  Richard Gingras - Chief Executive Officer, Salon Media Group
  Tracy Van Slyke - Project Director, The Media Consortium

Moderator:
  Robert Rosenthal - Executive Director, Center for Investigative Reporting

3:30pm - 4:45pm: Making Media - Making Money - Making Change

Philanthropic funders, venture investors and Internet entrepreneurs have different perspectives on how to turn financial capital into social capital. The final panel will reflect on presentations from prior sessions and their own experiences to show how different forms of funding can be used to help create profitable and sustainable enterprises and successful media projects, while achieving a larger social purpose.

Panelists:
  Diana Barrett - Founder and President, The Fledgling Fund
  Larry Kubal - Founding Partner, Labrador Ventures
  Randy Paynter - Founder and Chief Executive Officer, Care2.com
  Erik Langner - Director of Acquisitions and Legal Affairs - Public Radio Capital

Moderator:  
  Vince Stehle - Consultant, John S. and James L. Knight Foundation

4:45pm - 5:15pm: Wrap up - Laura Flanders

The rapidly changing media environment engages unexpected strategic partners in new, transformative ways. Multi-platform strategies and the extension of the reach and life of media projects are now becoming commonplace realities. New partnerships are changing the way media products - news and entertainment, movies and television, online and in print - are being created. Distinctions between entertainment, marketing and editorial content are blurred beyond recognition. And the explosion of individual expression continues unabated.

What is the role for traditional media in an era dominated by new media innovation? And how do legacy and future interact? Where are the promising investments? What is the role for philanthropy in promoting the public interest in the new media landscape? And who deserves contributions from Viewers Like You?

Digital media natives are using myriad publishing outlets to smash through previous notions of scarcity around audience and distribution. The trusted source of the nightly news anchor has given way to the random recommendations of everyone on Facebook or LinkedIn. But what are the new revenue models for news and entertainment when Everyman is Editor-in-Chief? What are the new revenue models for content when the prevailing price is free? Who pays? Who gets paid?

Some of the largest Internet enterprises have demonstrated that it is possible to generate sizable and sustainable revenue and massive media reach and still maintain a clear social mission. How do they do it and what are they doing next?


Registration prices for one day pass to Embrace Disruption:

Option 1 - $120 for Embrace Disruption Micro-Conference one day pass

Option 2 - $220 for Embrace Disruption Micro-Conference one day pass  with SoCap reception at 7pm $220 (please note Embrace Disruption ends at 5:15pm)

For Media makers/not-for-profits are eligibile for a discount:

Option 1 - $75 for Embrace Disruption Micro-Conference one day pass

Option 2 - $175 for Embrace Disruption Micro-Conference one day pass with SoCap reception - in Fort Mason at 7pm - (please note Embrace Disruption ends at 5:15pm)

Location

Cowell Theater- Fort Mason Center
38 Fort Mason
San Francisco, CA 94123
United States
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Kid Friendly: No
Dog Friendly: No
Non-Smoking: No
Wheelchair Accessible: No

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