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MailChimp Integration

May 28, 2012 12:00 AM
New to MailChimp?

If you are new to using a mail campaign manager, let us introduce you to our newest partner, MailChimp!  Even the first-time event producer will have a mailing list of fans or friends.  MailChimp allows you to build and customize your messages to best attract your audience.  Our integration with MailChimp brings the process full-circle with specialized mail campaigns tied directly to ticket sales.  It's results-based marketing at its best!

Classically trained MailChimp?
Obviously, you can move your BPT customer email list to your MailChimp account.  And of course you can easily build and launch customized email campaigns.  Here's where it gets interesting...  You can also track the results in real-time through your MailChimp account. Yes, this means you can see which of the campaign recipients have opened your email, which recipients have clicked through to the Brown Paper Tickets website, and which recipients have purchased tickets for your events.  If you like data with your marketing, enjoy!

The MailChimp tool is available now in your Brown Paper Tickets producer account and can be accessed by clicking Promote in your event management menu.

If you have any questions about this new service, please contact your Brown Paper Tickets event tech by calling 1(800)838-3006 in the US and Canada or 0800-411-8881 in the UK, or by emailing us at

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