4 Ways to Use Video to Inspire Fan Interaction Online
In case you didn’t know, online video consumption is huge. According to Nielsen, more than 10 billion videos were streamed in the U.S. alone during the month of June 2011. That should come as no surprise, since video is a more engaging way for consumers to enjoy entertainment and information. This is especially true for emerging musicians, who are trying to cut through the clutter and reach new fans. No doubt about it: You should be using video to promote yourself online.
Of course, you can create and post music videos -- from slick productions to low-tech live performances -- on YouTube and other video sites. You can also post video clips of your recording sessions, life on the road, or fan reactions at live shows.
But there’s another way to use video that most musicians don’t even consider. I’m talking about creating video clips that are specifically used on your website as welcome messages, greetings, and calls to action.
Here are some examples:
For a good example of this video concept in action, check out how musician Jana Stanfield uses video on her site to connect with meeting planners here.
This article is adapted from Bob Baker’s new book, "Guerrilla Music Marketing Online: 129 Free & Low-Cost Strategies to Promote & Sell Your Music on the Internet." For more information, visit: http://www.bob-baker.com/buzz/online-music-promotion.html
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