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Event
Beer Event Planning: Safe, Legal, Fun, Profitable
With all the beer events popping up, it is getting hard to "stand above the rest" when it comes to creating a truly memorable beer-related experience. Creating an event plan that, when perfectly executed, causes attendees to go "Wow, that was great!" is the hallmark of a great planner. As well, every event has the potential not just to fail from poor planning and execution, but to risk genuine disaster due to the nature of complexity involved in alcohol-related events.
Those responsible for organizing alcohol-related events bear the weight of success or failure, and they also bear responsibility for attendee safety, legal compliance, protection of the host facility from accidental and intentional damage, and a wide range of other liability issues. The Siebel Institute "Beer Event Planning: Safe, Legal, Fun, Profitable" seminar has been designed to help event organizers design and conduct beer festivals, food & beer promotions, thematic tastings and large-scale events involving beer service with minimal fuss and maximal results.
Created and presented by Gary Valentine, over the short 4-hour duration of this presentation attendees will learn a "point-by-point" approach to the design and execution of a successful event plan. Using an extensive custom-designed checklist format, the content will guide you from the formative stages of creating the event to the forensic evaluation of the successes and complications of its completion.
This is an excellent presentation for those involved in planning beer or alcohol-related events, including:
Restaurant and bar managers
Professional event coordinators and promoters
Beer festival organizers
Beer distributors and wholesalers
Brewery sales and event coordination staff
"Event security" companies looking to specialize in alcohol-related events
About the Instructor: Gary Valentine
A Doemens-certified Beer Sommelier, Gary also teaches event planning in the Doemens Beer Sommelier course conducted at Siebel Institute
As beer consultant for the Chicago-based Girl & The Goat restaurant, one of the Midwest's most awarded restaurants, Gary has organized events such as rooftop parties, tastings, weddings, and special beer tappings for groups of up to 250 people
Beer Director, Southern Ground Music Festival - 100,000 people over 4 days split between Charleston and Nashville, coordinating about 30 semi-trailers worth of beer coordinated with 30 food vendors/pairings per venue
Event Manager, Illinois Craft Brewers Guild - Festival of Barrel-aged Beer (2500 attendees in 2013, 4500 attendees for 2014), Beer Under Glass at Garfield Park Conservatory (1000 attendees to open Chicago Craft Beer Week), various events in private as well as public/city owned locations
Beer consultant, Food & Wine - Beer planning for F&W Classic in Aspen, CO as well as South Beach, FL with expected crowds of 100,000
Education includes courses from Siebel Institute including Associate Program, Concise Course, Draught Master Course, Master of Beer Styles
Practical brewing at Goose Island, Haymarket, Eataly NYC
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LocationSiebel Institute of Technology (View)
900 N. North Branch Ave Suite 1N
Chicago, IL 60642
United States
Categories
| Minimum Age: 21 |
| Kid Friendly: No |
| Dog Friendly: No |
| Non-Smoking: Yes! |
| Wheelchair Accessible: Yes! |
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