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Event
Dan Olsen Presents The Lean Product Playbook: The Missing Manual for Lean Startup
Wednesday, November 11
7:30pm
Kepler's Books
1010 El Camino Real
Menlo Park, CA 94025
Presented by Peninsula Arts & Letters in partnership with Kepler's Books.
The Lean Product Playbook: The Missing Manual for Lean Startup
"A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products."
Laura Klein, Author of UX for Lean Startups
Join us to hear product management expert and Stanford alum Dan Olsen introduce his new book, The Lean Product Playbook. He will share the top advice from his book on how to build products that customers love, as well as the story of how the book came to be.
We all know that building great products is hard and that most new products fail. The Lean Startup movement has contributed valuable ideas to increase your odds of success. However, many product teams run into challenges trying to adopt Lean principles because they lack specific guidance on what they should do and how to do it. Dan wrote The Lean Product Playbook to address this need. Dubbed "the missing manual for Lean Startup," The Lean Product Playbook is a comprehensive how-to guide that describes a step-by-step methodology for building successful products.
Dan will discuss and clarify concepts such as product-market fit, minimum viable product (MVP), the Build-Measure-Learn loop, user experience (UX) design, prototyping, and user testing.
Although product-market fit is one of the most important Lean Startup concepts, it's also the least well defined. The book starts by explaining the Product-Market Fit Pyramid: an actionable model that defines the five critical components required for product-market fit and how they relate to one another. Part II of the book describes the Lean Product Process: an iterative, easy-to-follow methodology based on the Product-Market Fit Pyramid that helps you articulate and test your key hypotheses while defining your product.
The Lean Product Playbook was the #1 new release in product management on Amazon and a bestseller in several categories: starting a business, research and development, market research, and business education.
DAN OLSEN is an entrepreneur, consultant, and product management expert. At Olsen Solutions, he works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group. Before consulting, Olsen led Intuit's Quicken product team to record sales and profit. He was also CEO of TechCrunch award winner YourVersion, a personalized news startup. Olsen earned engineering degrees from Northwestern and Virginia Tech and has worked in Silicon Valley for 17 years since earning his MBA from Stanford Business School.
The event is free - please register today.
The book will be available for sale at the event. Dan will be happy to sign your book.
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LocationKepler's Books (View)
1010 El Camino Real
Menlo Park, CA 94025
United States
Categories
| Kid Friendly: Yes! |
| Dog Friendly: Yes! |
| Non-Smoking: Yes! |
| Wheelchair Accessible: Yes! |
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