|
Event
Packaging Design: From Concept to Shelf
Beautiful, eye-catching packaging that sets you apart and gets your messaging across will make your marketing easier and sales higher. At this workshop, we'll help you define what makes good packaging and we'll break down all of the essential elements to allow you to assess, understand and work on every one of them. You'll meet branding and packaging professionals from Newhall Klein and Trademark Productions, two agencies behind some big food brands! If you need to work out what packaging strategies are right for you, and how to engage a designer to help you, this workshop will help you to write a good brief and find a great agency that could be your best ever investment.
Key Takeaways:
1. Consumers often make decisions based on packaging.
2. Your packaging costs can equal or exceed your food-production costs.
3. Eco-friendly packaging, production practices, ingredients, and sourcing will reinforce a sustainable brand proposition.
4. Test out your packaging next to other brands' products, to see if it will stand out enough to the consumer!
|
|
 |
LocationThe Grand River WorkPLACE (View)
19120 Grand River Ave.
Detroit, MI 48233
United States
Categories
| Kid Friendly: No |
| Dog Friendly: No |
| Non-Smoking: No |
| Wheelchair Accessible: Yes! |
|
Contact
|
