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Event
The Asheville Area Arts Councils First Annual Design and Marketing Symposium
The Asheville Area Arts Council's first annual Design and Marketing Symposium will target arts based businesses and students looking to gain understanding of technology based design and marketing tools to support a thriving business. On June 19th at The AB Tech Enka Campus, attendees will have the opportunity to choose 3 of the 4 classes being offered and will be provided lunch as well. Major topics will cover image manipulation, using digital media, branding, reaching target market powerfully, marketing online, creating marketing materials with digital media, and the overall benefits of technology, cloud tools, and the internet for your arts based business.
~ When: Friday June 19th, 2015
~ Where: AB Tech Small Business Incubator, 1459 Sand Hill Rd, Candler, NC 28715
~ Cost: $15 General Admission, $10 Student Rate
Courses Offered (you will be able to attend 3 of the following 4 classes offered):
"Technology and your Business"
Instructor: Boomer Sassman with Big Boom Design
"Brand yourself and establish Target Markets"
Instructor: Jodi Rhoden with Birds Eye Business Planing and Consulting
"Brand Style Guides: Consistent Visual Look + Brand Voice = Company Asset"
Instructor: Jenny Fares with Sound Mind Creative
"Social Digital Media (social media, crowd sourcing campaigns, publicity, etc)"
Instructor: Kimberly Daggerhart with JB Media Group
Instructors:
Boomer Sassmann, President at Big Boom Design:
Boomer Sassmann, Founder of Big Boom Design strives to educate and empower his clients to take ownership and authorship of their web presence. Today's Internet landscape is one in which little-to-no technical knowledge is needed to maintain a basic business website. This evolution of the Internet and its accessibility can be utilized by YOU! Instead of operating behind a curtain, delivering the product, then running away once it is complete, we teach our clients how to get more involved with their website and empower them to promote their business. We work hard, laugh often, and consistently look for more ways the Internet can offer your business a leg up.
Website:http://www.bigboomdesign.com/
Jodi Rhoden, Owner/Founder of Short Street Cakes and Consultant at Birds Eye Business Planning and Consulting:
Birds Eye is a team of entrepreneurs and life-long learners dedicated to the mission of generating success and support on the entrepreneurial journey through our business planning classes, coaching, and organizational consulting.
Birds Eye facilitator, Jodi Rhoden, is the owner and founder of Short Street Cakes, an all-natural, Southern-style specialty cake business in Asheville. Started as a home kitchen operation, Short Street now employs nine bakers and provides rental kitchen space for other local food businesses.
Jodi is an author and teacher on the subjects of Southern food and culture. With experience in the community food security movement, she also brings a unique social justice perspective to her work with small-scale food entrepreneurs. Jodi specializes in social media and authentic marketing.
Website: http://www.birdseye.info/
Jenny Fares, Owner/Founder Sound Mind Creative:
With a background in working with the brand standards of corporations like Coca-Cola, M&M Mars, and UPS, Jenny and her team at Sound Mind Creative are schooled veterans of the brand building process. They are skilled at creating brands from the ground up, reinventing brands, and working inside existing design standards. Experts at building and maintaining vibrant design systems, Sound Mind Creative understands the power of visual consistency and the details of that are fonts, colors, photography, words and so much more.
Your investment in a good brand design system will: reap design cost savings for years, make an excellent spring board for marketing campaigns and product launches, maximize market place impact with a consistent look and feel and most importantly give a personality to the goods and/or services your business has to offer.
Website:http://www.soundmindcreative.com/
Kimberly Daggerhart, Director of PR/Marketing at JB Media Group:
Internet marketing isn't just what we do at JB Media Group, it's all we do. We provide the full spectrum of online marketing elements: strategy, research, content creation, advertising, social media, and public relations to tell your story and grow your business. Kimberly Daggerhart, the Director of PR and Marketing is a talented strategist who thinks fast on her feet (even in heels), to create integrated public relation campaigns that reach local, national and international audiences. Online PR is all about timing, and Kimberly works collaboratively to deliver the right message to the right audience at the right time.
JB Media is passionate about their work, their clients, and their community and believe in collaborative, flexible partnerships with clients.
Website: http://www.jbmediagroupllc.com/
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LocationAB Tech Small Business Incubator (View)
1459 Sand Hill Rd
Candler, NC 28715
United States
Categories
| Minimum Age: 16 |
| Kid Friendly: No |
| Dog Friendly: No |
| Wheelchair Accessible: Yes! |
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