| Wednesday Jun 03, 2015 9:00 AM - Wednesday Jun 03, 2015 4:00 PM | $20.00 |
|
|
Event
FOOD HUB MARKET DEVELOPMENT TRAINING - June 3rd
[REGISTRATION DEADLINE: May 29th]
FOOD HUB MARKET DEVELOPMENT TRAINING - JUNE 3rd, 2015
Kathy Nyquist, New Venture Advisors
June 3rd, 2015 9am-4pm
Location: Wilder Club & Library, Wilder VT
This workshop is geared toward food hub planners and operators (both for- and non-profit) and will leave participants with tools they can utilize immediately to improve their market research and development.
Workshop will include:
Marketing Strategy Framework: an annual planning process for branded business
- Linking business objectives and marketing activities
- Establishing brand foundations
- Identifying target customers
- How to design marketing to support brand value
The Creative Brief: getting the most from your marketing suppliers
- Importance of a creative strategy
- How to develop, implement, and manage effective creative strategy briefs
Presenter Bio:
Kathy Nyquist, New Venture Advisors, Illinois
Kathy founded NVA in 2009 to bring advanced business strategy, thought leadership and entrepreneurial momentum to the emerging sustainable food industry. Her work has led to the launch of numerous food hub businesses including Blue Ridge Produce, a keenly-watched model for the rebuilding of local food systems, where she serves on the advisory board. Kathy has over 20 years of marketing and strategic leadership experience with Fortune 100 companies. She served on the integrated marketing leadership team for a $5 billion product portfolio at Kraft Foods. Kathy previously managed accounts at Leo Burnett and Young & Rubicam, then the nation's largest advertising agencies, developing national campaigns for Coca-Cola, Keebler, Frito-Lay and Miller Brewing.
OTHER DETAILS:
- Lunch will be provided to all registrants. If you have food allergies or dietary needs/preference, please contact Sarah Cogswell at cogswell.sarah3@gmail.com
- Parking is available at The Wilder Club & Library.
- Max attendance: 60ppl
|
|
 |
LocationWILDER CLUB & LIBRARY (View)
78 NORWICH AVE.
WILDER, VT 05088
United States
Categories
| Kid Friendly: No |
| Dog Friendly: No |
| Non-Smoking: Yes! |
| Wheelchair Accessible: No |
|
Contact
|
