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East Bay Consultants Forum October 16

Buttercup Grill
oakland, CA

Your clients and your practice are nearly two years into the longest and deepest economic setback experienced in two generations. None of us comes into this with direct experience on how to manage through it. What can we learn from those who have?

With apologies to Stanley Kubrick, we are going to take a trip through time to apply the lessons from companies that have stood on the brink of annihilation and come back with a vengeance!

We recently concluded a study of companies that not only survived a major crisis in the last century, but actually thrived because of the way they harnessed its possibilities. Hear the illuminating stories behind the companies that have gone on to become the leaders of today.

For the last year youve heard countless presentations about making your practice recession-resistant. But why exhaust yourself fighting the economic environment? Learn how to take an entirely fresh approach that puts the economy to work for you!

Of course, this sounds good but how do you actually make it happen? This interactive experience will give you tools to walk away with at least one practice-changing practice that will make you want to take advantage of this crisis before it slips away! You might actually learn to love the recession!

Takeaways: With this presentation you will be able to:
Take the five steps to move past obstacles into repossibilities
Move from passively waiting for the end of the recession to actively pursuing opportunities it has unearthed
Know the eight questions to ask to find the silver lining in a crisis
Enjoy a greater sense of purpose and fulfillment in your own practice

Wayne Cerullo leads the nationwide marketing strategy group, Insighting Ideas, in helping B2B companies (re)connect with revenue by finding fresh ways to (re)connect with customers and prospects. For nearly a decade, InSighting Ideas has been helping companies better position their offerings, target their prospects, and align their internal teams to serve their customers better. Insighting Ideas focuses on companies in three turbulent industries -- medical technology, information technology, and financial services with experience from work with IBM, Microsoft, Intel, Visa, AT&T, GE, Citibank, Siemens, Kodak/CareStream, and Baxter. Wayne has an MBA from New York University and a BA from Princeton University in the (oxymoronic) history of modernization. A former New Yorker and one-time Parisian, he lives in the San Francisco area with his wife, two children, and mountain bike.

Note: Bring a friend! Bring notebook and pen Missed Meeting Policy: There are no refunds in the event you miss the meeting.

Kid Friendly: No

Dog Friendly: No

Non-Smoking: No

Wheelchair Accessible: No

Contact

Who:	Barbara Chan CPCC CMC CGBP
Phone:	510-233-0580
Email:	inspired@barbarachan.com
Web:	http://www.norcalconsultants.net/group/oaklandberkeleyabc
Question:	Ask a question...