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Planning for Success 12/9
Sebastopol Community Cultural Center
Sebastopol, CA
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Contact CAFF for more information: or 530.756.8518x12


Planning for Success 12/9
Join CAFF for an interactive, "conversation-style" workshop about essential business planning tools and techniques.

Representatives from two farms will discuss how they developed their plans for the 2013 selling season.

Hear about the farmers' successes, challenges, and lessons learned. The workshop will include Q & A and refreshments.

Each participant will receive a copy of CAFF's ToolChest: "The Farmers' Marketing and Sales Notebook."

>>Jim Leonardis, Leonardis Organics <<
Jim Leonardis' 40-acre organic farm in Lake county has 750 walnut trees and five acres dedicated to year-round production of organic vegetables. Jim bought his farm in 2005. Before becoming a farmer, Jim worked as a sales and marketing executive. Now he uses his background to build his farms sales in a number of marketing channels. Jim works with neighboring farmers to help reduce the cost of distribution, share equipment and ideas.

>>Nathan Boone, First Light Farm <<
Nathan Boone and Jesse Pizzitola operate First
Light Farm, a certified organic farm in Valley Ford. Approximately 66% of the farm's sales are made direct to retail stores with the remaining sales at farmers markets   their own farm store.

Funding for this project was provided by the Washington
State University Western Center for Risk Management
Education, the USDA National Institute of Food and
Agriculture (NIFA) and the True North Foundation.



Sebastopol Community Cultural Center (View)
390 Morris Street
Sebastopol, CA 95472
United States


Education > Business
Education > Classes

Kid Friendly: No
Dog Friendly: No


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