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Farm Profitability: Season Extension and Marketing for the Small Farm
Barre Congregational Church
Barre, MA
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Monday Nov 04, 2013 9:00 AM - Monday Nov 04, 2013 5:30 PM | $65.00 - $94.00


Event

Farm Profitability: Season Extension and Marketing for the Small Farm
SEMINAR OUTLINESession 1 - Farm overview, soil, fertility, disease, economics
  • Soils, markets, &; finances at Kilpatrick Family Farm.
  • Goals of year-round farming: ;Extend seasonal farmers markets, store crops for CSA, deep winter production, Learn benefits of starting small and discern whether year-round farming is for you.
  • Soil health: organic matter, compost, rotation, &; soil types.
  • Cover crops for nitrogen release and fertility management.
  • Pest and disease challenges for season extension: how we spray, what sprays we use, and physical barriers for pest control.
  • Winter growing economics: crop budgets, infrastructure depreciation, &; payback from different tunnels.
Session 2 - Farm Systems for Field Production, Tunnel structure introduction
  • Equipment for tillage, bedding, stale-bedding, and cultivation.
  • Different bed systems: plasticulture, bare ground, and bedded systems.
  • Color plastic mulches vs. biotello &; managing row space between: bare ground, living &; dead mulches.
  • Crop considerations for washing, packing and storage: Roots, alliums, brassicas, and specialty crops.
  • Tunnels: mini-tunnels, hoophouses, propagation houses, high and haygrove tunnels, &; greenhouses.
  • Finishing options for tunnels: venting, water, glazing and bench options.
Session 3 - Greens for Tunnels and Season Extension.
  • Basic propagation techniques &; intercropping for higher production.
  • Seeders, spacing, and techniques for maximum production.
  • Overwinter crops for super early spring harvest: Bedding, seeding, and different protection techniques.
  • Varieties, cultural practices, seeding densities, transplant strategies, diseases, &; harvest techniques.
Session 4 - Marketing the Farm
  • The "why" of any marketing message; Simon Sinak's revolutionary idea, the Golden Circle; trust.
  • Case study: why our farm exists and the story of its beginnings.; Share your own "why" and learn to effectively communicate your story.
  • Two facets of successful marketing: developing a great product &; building relationships.
  • How to learn more about the consumer.
  • Examples of branding from our farm and other businesses, including websites, newsletters, recipe cards, and invoices.
  • Role of social media in marketing
  • How different marketing channels can increase farm profits.
LunchWe will share potluck lunch from 12:30 to 1:30pm. Please bring a dish with organic ingredients. We'll have volunteers to help arrange dishes. Please participate in clean-up.More on Michael Kilpatrickwww.michael-kilpatrick.comFor more info, contact Ben Grosscup at 413-658-5374 or email ben.grosscup@nofamass.org

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Location

Barre Congregational Church (View)
30 Park Street
Barre, MA 01005
United States


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