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Event
Storytelling
Storytelling and brand are big buzzwords these days. What do they mean and how can organizations use them to advance their mission?
In this interactive workshop, we will answer these questions: What is a "brand" and what is "branding"? What role does messaging play in brand development? How can brand and messaging help you tell a story that engages, inspires, and informs?
This will be a fast-paced, results-focused workshop giving you ideas to use right away.
Erica Mills heads up Claxon, a company on a mission to help those doing good get noticed. Erica is a nationally recognized expert on mission-driven messaging and marketing strategy. She is also a faculty member of the Evans School of Public Affairs at the University of Washington. Erica is the creator of the 1, 2, 3 Marketing Tree, a tool that makes mission-driven marketing simple and effective. She has also developed a fool-proof process for creating messaging that inspires action and engagement.
The Fine Print Class size is limited to ten participants. Pre-registration and pre-payment are required; we will not be able to accommodate walk-ins. Refunds, less a $3 handling fee, will be made up to one week before each session. No refunds will be made after that time. In emergency situations credits will be issued. We reserve the right to reschedule or cancel a session with insufficient enrollment. In such cases, full refunds will be made.
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LocationHolman Building (View)
4041 Ruston Way
Tacoma, WA 98402
United States
Categories
Contact
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