Your Expert Nation presents What Every Author Needs to Know about|
Editorial & Design: the process - content editing vs. copyediting • what to look for in an editor and copyeditor • what makes a jacket 'work' • interior design in the print and digital age
Publicity: how publicity differs from marketing • the timeline/the process • DIY publicity/promotion • hiring a professional • pitches that work • success stories • press release do's and don'ts • an untraditional publicity approach for those not published the traditional way
Marketing: you as a brand • how to target your audience and develop your message • examples of clear messaging • case studies of successful self-publishing marketing campaigns • using content as a marketing strategy
Social Media: how to choose the platform that's right for you • when & how to develop your online profile • do's & don'ts of social promotion • examples of who's doing it right
Business Planning: what you need to do pre-publication • budgeting for production, marketing, publicity & ads • publishing math: how to know whether you will make any money • creating your P&L statement
Distribution & Sales: how print and e-book channels differ • how to sell into the channels • print-on-demand • ISBNs & the importance of metadata • distribution options offered by traditional publishers, publisher distributors, and self-publishers
Publishing Options: understanding the range of self-publishing choices • how author-services companies differ /questions to ask/ what to watch out for • "author-driven"-publishing with traditional publishers • tips on e-book conversion • print vs. print-on-demand • permissions & licensing
This all-day conference will features lively and information-packed presentations by:
Paul Dinas has held senior acquisitions editorial positions at St. Martin's Press, Avon Books, PenguinUSA, Kensington Publishing, The Readers Digest and Adams Media. Over his thirty-year career, he has published numerous New York Times and national best-selling titles and authors in both fiction and nonfiction. He now works directly with authors as an independent editor.
Rich Kelley has held executive positions in editorial, marketing and/or subsidiary rights at FSG, Walker, Macmillan Book Clubs, Newbridge, Doubleday Select, and Book of the Month Club. He now applies his thirty years of experience selling books to specialized audiences via direct marketing to marketing books online to communities of common interests.
Bridget Marmion's career includes over a decade each at FSG, Random House and Houghton Mifflin, mostly as SVP Marketing. She also served two years as Chair of the AAP Trade Executive Committee and is the founder and president of Your Expert Nation.
Jack W Perry has been Sales Director at Random House, Sourcebooks and Scholastic and now heads 38enso Inc, working with publishers, literary agencies, tech start-ups and independent authors to create new opportunities as publishing goes through revolutionary changes. His clients have included 3M; Writers House; Authors Guild; ESPN; Bowker; and Open Road Media.
Sarah Russo is an independent literary publicist and publishing communications strategist with 14 years' experience at Alfred A. Knopf, Doubleday, Farrar, Straus & Giroux and Oxford University Press. Sarah launched SR|PR in 2011 with the international bestseller Go the F**k to Sleep.
Karen Strauss is a 30 year publishing veteran. She has held sales and marketing positions at The Free Press, Random House and Avon Publishing. She founded Strauss Consultants in 1991 to work with publishers to sell books into the top retailers and wholesalers. In 2012 Karen launched Rockstar Publishing House for self-publishing authors.
Ripley-Grier Studios, Room 16T (View)
520 8th Ave.
New York, NY 10018
|Kid Friendly: No|
|Dog Friendly: No|
|Wheelchair Accessible: Yes!|