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Event
Brand Matters featuring Mark Derks, Director of Global Marketing, C.H. Robinson
As one of the worlds largest third party logistics providers of freight and transportation logistics, with 13,000+ employees in offices in North America, South America, Europe, and Asia and 110,000 customers worldwide, managing a global brand is no easy task.
C.H. Robinsons Director of Global Marketing, Mark Derks, is here to share how to Accelerate your Advantage on a global scale and provide insight on:
Managing a global brand
Brand positioning and how one voice is tailored worldwide
Media and partner mix and bringing it to life through partners and teams around the world
Recruiting and managing a global team and the C.H. Robinson approach
Brand Matters begins with breakfast at 7:30 a.m. followed by the program, which runs from 8:00 to 9:30 a.m.
Offered jointly by Yamamoto, the Carlson School of Management, and Twin Cities Business, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with firsthand knowledge of branding and a question-and-answer session.
Parking provided at the University's 19th and 21st Ave ramps*. Receive a parking voucher at event registration for these lots only. Non-university parking cannot be honored.
*NOTE: University students and employees are not eligible for complimentary parking.
Maps and directions available at: https://www.carlsonschool.umn.edu/about/directions/index.html
Please note: No refunds available, only credit for future events.
To request disability accommodations, please contact Haley Clark, Marketing Department, heclark@umn.edu, 612-624-9849.
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LocationCarlson School of Management, University of Minnesota (View)
321 19th Ave. S.
Minneapolis, MN 55455
United States
Categories
| Non-Smoking: Yes! |
| Wheelchair Accessible: Yes! |
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