Meet The Press 2012
March 15, 2012
Meet the Press, SMPS's annual media panel, provides a structured networking opportunity for members of the media and Marketing/PR staff from the architectural/engineering/construction industry to discuss best methods for working with reporters and editors. This year's program will explore the changing face of PR strategies and the various media channels through which these strategies are implemented. Our media experts and publishers will describe their editorial missions and how they best work with their news sources. We will also examine the concept of developing a winning hook for press coverage beyond the AEC community.
The big questions we hope to address in the media panel are:
- How can Marketing and Business Development professionals stay abreast of current editorial calendars and topics of interest for your publication?
- What key elements of a submitted story or news piece are most effective for grabbing your attention?
- Where do you go for your sources of information within the AEC Industry?
Sharon Simonson, Editor-in-Chief, The Registry
Sharon Simonson has been a working journalist for more than 20 years and has spent the last decade as a business specialist covering commercial and residential real estate in the San Francisco Bay Area. As the editor-in-chief, Simonson oversees editorial content across all news properties owned by Mighty Dot Media Inc., a multi-channel media company that specializes in original reporting and exclusive coverage of residential and commercial real estate in the San Francisco Bay Area. Mighty Dot operates under the brand name The Registry.
JK Dineen, Reporter, San Francisco Business Times
J.K. Dineen is the real estate reporter for the San Francisco Business Times. His beat includes land use issues, planning, architecture, construction, commercial leasing, and housing in San Francisco and on the Peninsula. He joined the newspaper in 2006 after nearly four years at the San Francisco Examiner. Before that he was a staff reporter at the New York Daily News and at a variety of newspapers in his native Massachusetts. He is currently writing a book for Heyday Books about historic preservation in California. Publication date is summer, 2013.
Robert Carlsen, California Editor, Engineering News-Record
Robert Carlsen has been a regional editor for McGraw-Hill Construction for eight years and is currently the California editor for Engineering News-Record, which publishes ENR California magazine six times annually as an insert to the national publication. Prior to McGraw-Hill, Carlsen was a senior editor for Northstar Travel Media.
Camille Majors, Corporate Communications Manager, Environmental Science Associates (ESA)
Camille manages ESA's internal and external corporate communications including public relations, strategic initiatives, and firm-wide collateral. With more than nine years of experience leading A/E marketing and communications, she specializes in creating communication materials that blend a focused message with contemporary graphics to reach a target audience. Two of her internal communications campaigns were the recipient of 2011 SMPS National Marketing Communications Awards. In her career, she has been integral to raising firm visibility through print and electronic publications, organizing and managing large proposals efforts, coordinating client events, and developing firm-wide templates and procedures for effective proposal development and data capture. Camille has worked as the sole marketer for a branch office and as part of a larger marketing team. She holds a Bachelor of Arts in English from the University of California at Davis.
Additional Speakers to be confirmed.
560 Mission St., Suite 700
San Francisco, CA 94105