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Event
What do people say about you?
Your brand is not just a symbol, a logo or a name. It's the culmination of every communication and experience a person has with your organization. In this half-day workshop, we will explore the power of a brand and create ways for your organization to authenticate and clarify your brand. Strategic brand building will make your mission stand out, will help you to build new relationships and will give you a platform to cultivate a new level of support. This session is geared toward social sector executives, senior department leads, marketing communication staff and committee leads who are ready for a roll-up-your-sleeves and dig in experience. Participants will build an actionable starting point for dictating and managing their brand.
The workshop will explore:
Defining and articulating your brand
Picking and using the right communication channels
Knowing and segmenting your organization's constituents
Applying strategies and tactics to communicate brand value
About the instructor:
Chris Huizenga is EPIC's Director of Development and Partnerships. He has eleven years of professional experience in nonprofit marketing and communications. He holds a Bachelors degree in Organizational Communications from North Central College in Naperville and holds a Masters degree in Nonprofit Administration from North Park University, School of Business and Nonprofit Management. His work on customer segmentation has been published in the anthology: Leadership in Nonprofit Organizations. Chris is also an adjunct professor at Columbia College, where he teaches PR Presentation Skills and Social Change Communication.
Getting to Columbia College Chicago
Taking the L:
Red Line at Harrison: exit Harrison Street, turn east to Michigan, turn south.
Green/Orange Line at Roosevelt, walk east to Michigan, turn north.
CTA Buses to Michigan/Balbo
1, 2, 3, 4, 6, 10, 14, 26, 129, 147, x28
(transitchicago.com)
Thanks to our sponsors Creative Circle and Getty Images
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LocationColumbia College Chicago (View)
600 S. Michigan Avenue; Room 1305
Chicago, IL 60605
United States
Categories
| Kid Friendly: No |
| Dog Friendly: No |
| Non-Smoking: No |
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Contact
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