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Event
SMPS SFBAC Leadership Symposium - Session 2 - From Mad Men to the Modern Woman: Bridging the Gender Gap in Firm Leadership
Research shows that companies with more women in senior-level positions simply perform better. And while there are plenty of smart and capable female professionals in the AEC industry, why don't we see greater diversity in firm leadership positions?
This interactive session will serve as a forum to discuss pertinent matters regarding women in leadership. The moderator will solicit questions from the audience on relevant topics such as achieving work/life balance, showing emotions, neutralizing stereotypes, communicating assertively and effectively, and positioning yourself for the job you want. Panelists will share their unique perspectives and tried-and-true advice on the many challenges women face in today's workplace and how men can best support them professionally. Lastly, we will wrap up with key takeaways.
Moderator Bio
Vanessa Pelletier, CPSM, Director of Marketing, CSDA Design Group
Vanessa is the Director of Marketing for CSDA Design Group. A member of SMPS SFBAC since 2007, Vanessa is currently the SMPS SFBAC O&D Committee Co-Chair. Previously she served on the Communications Committee for several years and she was instrumental in the development of our Chapter's social media program. Vanessa has more than 13 years of professional experience, with the past 10 years dedicated to the A/E/C industry. Her expertise includes strategic communications, branding, writing and editing, online media, and photography. She earned her MS in New Media from Northwestern University's Medill School of Journalism and her BA in Journalism and Communications from Eastern Michigan University.
Panelist Bios
Linda Crouse, LEED AP BD + C, Principal, Director of Marketing, BAR Architects
With a passion for architecture that stems from her interest and education in urban planning and art history, Linda has 30 years of experience marketing architectural services. Principal/Director of Marketing for BAR Architects, she is responsible for all marketing-related functions including strategic planning, client development and public relations. Linda has also been instrumental in helping develop BAR's sustainable initiatives including participation in the 2030 Commitment; as well as her firm's Social Responsibility efforts and commitment to AIA's 1% Public Architecture, which has resulted in providing pro-bono design services for schools in Haiti and Senegal. Linda is a past-president of SMPS SF Bay Area Chapter.
Matt Henry, President/CEO, Fehr and Peers
Matt is the President/CEO of Fehr & Peers one of the largest niche transportation planning and engineering consulting firms in the nation with 250+ employees in 12 offices. He has more than 25 years of experience in the A/E industry, with responsibilities ranging from Project Manager to Regional Manager to COO before becoming CEO in 2004. His current corporate responsibilities include leadership and oversight of the firm's strategic and operational initiatives, as well as personnel issues and financial performance. Matt has led major growth initiatives including several new offices, two acquisitions, an internally-funded research and development program, and a significantly-expanded career development program.
Event Format:
Registration + Networking Starts at 4:30pm
Program Starts at 5:30pm
Project Ends at 7:00pm
Advanced ticket sales close 48 hours before the program, walk ins always welcome. The walk-in rate is $55.
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LocationSmithGroup JJR (View)
301 Battery Street, 6th Floor
San Francisco, CA 94111
United States
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