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ITAC on Manufacturing for Growth

ITAC
New York, NY

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Wednesday Mar 18, 2015 6:00 PM - Wednesday Mar 18, 2015 7:30 PM | Free

Event

ITAC on Manufacturing for Growth

A Smart Market Growth Series by Qualified Panelists at
ITAC: Industrial + Technology Assistance Corporation

These talks are geared exclusively for small to mid-sized NYC manufacturers seeking to grow or expand their business.

PLEASE NOTE: Seating is limited and registration is required.

Choosing Your Market
Who should you be selling to? Are you basing decisions about which customers to target on your gut instinct, or simply reacting to who first knocks on your door? This talk explains how to use basic data and discovery tools to help you choose your ideal target market.

Choosing Sales Partners
What are the pros and cons of selling direct to customers, through distributors or using a sales broker to represent your business? In this segment, we discuss the significance of gross margins and other important considerations when deciding how to reach your customers.

Preparing for Growth
Are your distributors satisfied with your packaging? Do you need to change your product formula to make it shelf stable? Are you scaling fast enough to meet demand? Analyzing your products and capabilities will help you determine what to do before you get that next big order, expand to a new region or seek more exposure with the press.

To Be or Not to Be Green
This bonus topic covers making decisions about how "sustainable" your product or company should really be.

About ITAC
ITAC - Industrial + Technology Assistance Corporation - is a nonprofit consulting and training organization dedicated to helping NYC manufacturing and technology companies grow with programs that increase their top and bottom lines. ITAC is the only NYC consulting and training organization audited by an independent third party that ensures that we constantly deliver positive financial impact to our clients.

Directions

Subway:
1, N, R to Rector St.
2, 3, 4, 5 to Wall St.
J, Z to Broad St.

Ferry
East River Ferry to Pier 11/Wall St.