View site in English, Español, or Français
The fair-trade ticketing company.
Sign Me Up!  |  Log In
 
Find An Event Create Your Event Help
 

Use Media Alerts to Publicize Your Events!

January 17, 2012 1:31 PM
 









Every two weeks on Wednesday we send out our Event Success Newsletter to subscribers offering unique, one-of-a-kind advice on how to host successful events. This week we're offering our blog readers a sneak peak at tomorrow's newsletter. Make sure you subscribe here to receive the complete newsletter and invaluable bi-monthly tips.

The event was flawless. Everything went off without a hitch. The performers were on point! The servers and bartenders performed magnificently. Everyone deemed the food divine. Every single attendee had an exceptional experience. The ones who came, anyway. You really thought you'd fill more seats. What happened?

We've seen this happen so many times in the past. Great event; lackluster turnout. The question becomes: How do I make sure more people know about my event? One way to achieve this is by getting local press to write a feature, or a short blurb or to list it in their show calendar.

One of the easiest and most succinct ways to get your event information to the media is through a media alert. You may be familiar with a media release (sometimes called a press release). A media alert is similar, but it spoon feeds the need-to-know facts about your event directly to writers.

Writers love media alerts because they don't have to go searching for the information; it's all right there in front of them. Below are key tips for writing media alerts. You can also download a handy PDF resource guide here.

Don't forget your contact information.
Writers may need more information from you. They may need a photo. Or (if you're lucky) they might request an interview. Make sure your name, email address, and phone number are listed at the top.

List out your event information in clear who/what/when/where/why categories.
This helps writers quickly scan for important information. Listing out your event in this way enables them to see the unique pieces of your event without having to read through a long paragraph of information.

Send your media alert via email.
Writers these days, even writers for the old-timey daily newspapersare used to doing almost all their work via email. They're busy; you're busy. They'll appreciate you making their lives easier by using email.

Do not attach anything to your email.
Attachments could mean a virus. Potentially virus-laden emails don't get opened. Don't send an attachment unless it's solicited.

Write clear subject lines.
The subject line to your email should start with "Media Alert" then a short descriptive about your event. Writers are more likely to look at an email if they know it is meant for them and not spam. For example: "Media Alert: The Rock Band to perform at Music Venue on February 1"

Download this handy, printable resource guide for more info on how write a media alert. (PDF)

Spread the love! Share this article.
Tweet this article | Share on Facebook.
 

Back to Brown Paper Tickets' Blog

Share this post!


Discussion


Contact us
Email
support@brownpapertickets.com
24/7 Customer Service
1-800-838-3006 US, Canada, Puerto Rico
Resources
Developer Center
Media Center
Ticket Buyers
Track Your Order
Browse Events
Locations
Event Producers
Create an Event
Pricing
Services
Buy Pre-Printed Tickets
The Venue List
Join the mailing list
Get spam-free daily notifications of new events in your neighborhood!
Customize your mailing list
Connect with us
Use of Brown Paper Tickets is subject to our Terms & Conditions. All rights reserved. © 2000-2014 Mobile EN ES FR